One of the things that really propelled Freddy Krueger to becoming a cultural icon was his appearances on MTV. None of the other notable horror icons of the 1980s were really able to harness the medium as well as Freddy. In a large part, this is because Freddy not only has a personality but he’s much chattier than Jason or Michael Myers. Pinhead might love to give florid soliloquies but Freddy was filled with bite-sized quips and a meta awareness that made him a perfect fit for MTV.
The Nightmare series not only allied itself with rock music by featuring the Dokken song ‘Dream Warriors’ but later films would also feature rap, Kool Moe Dee and Schooly D were both featured on the Nightmare on Elm Street 5: The Dream Child (1989). Just as MTV helped popularize rap music with suburban white kids, the Nightmare series recognized the strong African-American following for horror films and MTV was meeting ground for that.
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